Case study 01 · IT services · Market entry
Cracking the Nordic market after years of trying
FPT
In short
Despite several years of investment, Vietnam’s largest technology group had no real footprint in the Nordics. We led FPT’s expansion with new entities and teams in the Nordics, Benelux and Poland, and delivered more than 200% revenue growth in the Nordics and 40%+ growth for FPT Europe.
This engagement was led by Peter, co-founder of Beyond Borders, during his time at FPT Europe.
The results
200%+revenue growth in the Nordics
40%+revenue growth for FPT Europe
3new regions: Nordics, Benelux and Poland
The challenge
Despite several years of investment, FPT had no real footprint in the Nordics, and FPT Europe’s growth lagged its competitors.
What we did
- ALed FPT’s expansion with new entities and teams in the Nordics, Benelux and Poland
- CBuilt a targeted list of high-potential clients in each market
- ECold-called decision makers and built the trust and relationships that won new business
Where ACE came in
A
Align
Set or reset the strategy
C
Close the gaps
Build what delivery requires
E
Execute
Win in market and keep it running